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Selling BCP to Healthcare Executives

presented by Ted Brown, CBCP, CBCV, President & CEO, KETCHConsulting and Member of the CPM Hall of Fame

Gaining management buy-in can be a challenge for the planning professional, and the problem most often is in the presentation: planners don’t sell the concept of BCP in a way to which Healthcare Executives can relate. In this session, learn how to handle objections, reference sell, understand the implications of HIPAA, what is the Joint Commission looking for, tout BCP as another form of insurance, gather allies within your hospital, and use the Internet to increase BCP awareness in order to obtain executive support for your corporate BCP efforts. Understand the implications of the economic stimulus package and its effect on EMR funding.

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