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Business continuity affects client trust

As clients become more aware of business operation challenges, such as cyber security and disaster recovery, the more their opinions are swayed by a firm's resiliency.
As clients become more aware of business operation challenges, such as cyber security and disaster recovery, the more their opinions are swayed by a firm's resiliency.

As clients become more aware of business operation challenges, such as cyber security and disaster recovery, the more their opinions are swayed by a firm's resiliency. According to ITWeb, client trust is heavily influenced by a company's business continuity management strategy, and companies that don't develop a strong continuity of operations plan will suffer as a result.

Speaking at the recent ITWeb Crisis Management Masterclass, Tracey Linnell, general manager for advisory services at ContinuitySA, noted that a company's ability to minimize disruption during and after a crisis is at the core of the image it paints for its clients regarding stability and longevity.

"For the organization with business continuity management in place, it is also faster to get all the systems back to being 100 percent functional in comparison to the one without. Those without can even close doors forever after failing to recover," Linnell said, according to the source.

One point that Linnell stressed was that companies can't just be able to recovery, but they need to do so quickly and be able to provide detailed information about their recovery to clients  swiftly. This will ensure that their customers are comfortable with their disaster recovery capabilities and how they affect their own avenues of business.

Enhancing one's continuity of operations planning means taking a broad spectrum of situations and internal factors into consideration. Particularly for firms developing a strategy for the first time, this can be daunting. Hiring business continuity consultants can be helpful in simplifying these processes and ensuring that every need is met succinctly to minimize risk and damage in any crisis. These experts will provide advice on covering every natural and man-made risk to your company while ensuring you use the best vendors and services for associated protections.