Twitter, the micro-blogging, social media website is slated to go public in early November and chose the New York Stock Exchange (NYSE) to manage its initial public offering (IPO). Twitter's decision to choose NYSE over NASDAQ, which is commonly used by tech companies, may be related to the situation that occurred when Facebook went public, Venture Beat reported.
NYSE's decision to test its system in advance is a good example of business continuity planning, ensuring that what happened with Facebook's opening day doesn't occur, possibly attracting other tech businesses to collaborate with NYSE. Currently, NASDAQ hosts trading for large tech companies like Google and Yahoo.
In May 2012, Facebook's IPO caused glitches in the system. Investors were unable to receive confirmations of stock purchases and cancellations. To remedy these issues, NASDAQ had to stop trading for a half hour—losing Facebook and other companies millions of dollars in losses. In response to these issues, the trading firm paid $10 million to the Securities and Exchange Commission.
Even though the NYSE often tests its system over the weekend, this was the first time the organization ran tests to simulate Twitter's trading premiere.
Twitter's IPO will be the largest IPO since Facebook, offering 70 million shares between $17 to $20 per share, according to the Associated Press. Experts expect Twitter to rake in between $1 billion to $1.6 billion.
"We are being very methodical in our planning for Twitter's IPO, and are working together with the industry to ensure a world class experience for Twitter, retail investors and all market participants," NYSE spokesman Marissa Arnold said in a statement.
The exchange's previous mishaps can provide a cautionary tale for other organizations in fast-paced industries. Business owners can protect themselves from future scenarios by reaching out to business continuity consultants.