presented by Ted Brown, CBCP, CBCV, President & CEO of KETCHConsulting and Member of the CPM Hall of Fame

The human swine flu outbreak continues to spread in the United States and internationally. Organizations that fail to plan and prepare for pandemic events, such as public health emergencies create risks for their business that can include loss of customers and revenue, bad publicity and distress and unease within their employee base. How can your organization effectively manage a global crisis such as the swine flu? What role does communication play in your overall business continuity and crisis management planning process? What are some real-life examples of how other organizations have effectively managed similar crises? What form and frequency of communication would be the most effective for your stakeholders?