Location: Roosevelt Hotel, 123 Barrone Street, New Orleans, LA 70112
Please visit KETCHConsulting at booth #302
Sunday, May 20, 2012:
Preconference workshop 1:00 p.m. – 4:00 p.m.
Presented by Ted Brown, KETCHConsulting
Sell it, Don’t Tell It – Selling Continuity to Management, Executives, and Elected Officials (additional registration fee applies)
Course Cost: $395.00*
*Additional registration fee (go to www.driconference.org)
Gaining management buy-in can be a challenge for the planning professional. The problem is most often in the presentation. Planners don’t communicate the concept of continuity in a way to which executives and elected officials can relate; they don’t sell it, they tell it. In this workshop, learn how to:
-Understand the implications of Sarbanes-Oxley
-Tout business continuity as another form of insurance
-Gather allies within your corporation or government entity
-Develop a BCP/COOP ROI with actual numbers
-Use the Internet to increase BCP/COOP awareness in order to obtain executive support
Leave this workshop with a BCP/COOP ROI formula that you can actually put to work!
You also will receive PowerPoint charts that you can use when addressing executives and elected officials responsible for HR, security, manufacturing, sales, marketing, finance, and IT.
Additionally, you will learn why BCP/COOP is about people and the issues (and opportunities!) that dynamic creates, the difference between COOP (Continuity Of Operations Plan) and emergency management, and how to present why IT is an important subset of BCP, not the other way around.