It only took Hurricane Sandy a few days to sweep across the East Coast, but the damages continue to pile up months down the line. Many businesses are still feeling the superstorm’s wrath and are working hard to get back to regular operations.
According to The Street, the Jack From Brooklyn Distillery launched its first beer last May and received high praise from residents and local restaurants for its flavors. However, Jack Summers, the distillery’s co-owner and president, explained to the news source how Hurricane Sandy changed everything.
The business had six feet of water in its basement and another five feet on its main level. Summers explained that the process of getting back to normal is slow and finding the necessary amount of money to do so has been even more difficult. Red Hook – the distillery’s neighborhood – has stepped up. The Red Hook Initiative helped the business find a new location to sanitize 10,000 bottles that were covered in seawater.
Additionally, Jack From Brooklyn resumed production for the first time since Sandy struck two weeks ago. Summers said that half of their rebuilding process right now came from just getting back out there and selling product.
“By the time the relief gets here, we won’t need it,” Summers said. “We will have saved ourselves. I’m not saying the SBA won’t come through, but by the time they do, we will be back on our feet.”
The relief that Summers referred to is relief from the U.S. Small Business Association (SBA). While not all companies can count on just community support like the Jack From Brooklyn Distillery, federal loans could be an applicable option.
Furthermore, business resumption can be quicker when organizations ensure that they have a comprehensive business continuity plan. Severe weather is not the only unpredictable event that could disrupt daily operations. Risk analysis can assist company leaders in creating an in-depth plan that can help a business get back on its feet.