presented by Ted Brown, CBCP, CBCV, President & CEO, KETCHConsulting, and Member of the CPM Hall of Fame.

Gaining management buy-in can be a challenge for the planning professional, and the problem most often is in the presentation: planners don’t sell the concept of BCP in a way to which executives can relate. In this session, learn how to handle objections, reference sell, understand the implications of Sarbanes-Oxley, tout BCP as another form of insurance, gather allies within your corporation, and use the Internet to increase BCP awareness in order to obtain executive support for your corporate BCP efforts.