Since recovering from bankruptcy three years ago, General Motors has yet to deliver a new product model that proves the company is able to stand tall with the industry's frontrunners. However, with this month's release of the Cadillac ATS, executives say all of that will change.

The new compact luxury sedan is set to compete against the BMW 3-series, which is consistently a top contender in the field.

According to the New York Times, the ATS is a make-or-break model for G.M., as they need to make the Cadillac a legitimate player in the global luxury car market. In order to be successful, the sleek ATS will need to squash the preconceived image of Cadillacs – big engines, flashy designs and over-the-top grilles. 

G.M. hopes to lure in younger buyers by creating a vehicle with a rear-wheel drive platform and equipped with the latest touch screen controls and other new technologies. The fresh model was also built completely from scratch, while in the past, the company has simply redesigned old models, such as the Chevrolet Malibu.

"I'm fully aware this change isn't going to happen overnight with this car alone," Mark Reuss, head of G.M.'s North American operations, said to the news source. "We have to keep doing what we did with this car over the next 10 or 20 years to prove it."

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